Confronting a persistent slow down in sales, companies and individuals begin to think of internal changes – re-purposing their assets, intellectual and physical to better align themselves with external forces such as changes in technology and market structure that may be hindering their sales. At times this can be a positive approach, however, this focus on internal change may miss significant opportunities in external changes: re-framing customer and prospect problems and solutions.
Re-framing can be applied as a sales tactic to break through with a customer to a new engagement. And, re-framing is an ongoing process of making sure that your prospects and customers actually know what you do. Continue reading
borrowed without permission from NYTimes – Charlie Mahoney, photographer
Friday’s NYTimes (12/4/2015) brought another article about meetings. This one, “The Modern Meeting: Call In, Turn Off, Tune Out” by Katie Hafner, takes on the virtual meeting facilitated by the mute button on your phone. The article, accompanied on the web by a slideshow of some guy doing yard work while at meetings, repeats the age old complaints of meetings that are not involving or engaging many of the participants. Some companies are insisting on videoconferences to provide more “accountability” for participants. There is sage advice about the use of the mute button and the dangers of video. I once appeared in my bathrobe for a meeting with some colleagues in India when I mistakenly hit the video button on a Skype call.
Triage Your Meetings
God grant me the serenity to accept the things I cannot change, the courage to change the things I can, and the wisdom to know the difference.
God, give us grace to accept with serenity the things that cannot be changed, courage to change the things that should be changed, and the wisdom to distinguish the one from the other.(())
This prayer written in the 1930’s by Reinhold Neibuhr is now widely known in large part because it is a staple of the drug addiction recovery world. It is widely referred to as the Serenity Prayer though Neibuhr did not give it a title.(()) Continue reading
In most settings we avoid saying “No” to a request or suggestion in both business and personal domains. In US culture there is a moderate avoidance of saying “No” compared to a culture like Japan where saying “No” is seriously avoided. Here “Yes” is used widely in conversations as an interjection to keep things moving, to encourage further exchange of information, to forestall making a decision. All of this because “No” is inherently negative and indication that the subject or issue is closed.
No Can Be Affirmative
During this academic year (2014-2015) I had the opportunity to work with a team of 2nd year MBA students at UAlbany on a project for one of my start up clients. Working with another of the company’s consultants with the students turned into a productive addition to the company’s resources and fun to boot. Now these students are all employed, about to graduate, and be off to mostly big cities and big companies to start their careers.
Without invitation I began to think about what I might say to them that might actually be useful on this parting . So, here is my graduation speech.
Graduation Address to UAlbany MBA Students
April 21, 2015 – New Search Ranking Rules Favor Mobile Responsive Sites
Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices.
Read the whole Google announcement.
You can test your site(s) on a Google test page : Mobile-Friendly Test
BTW – I’ve written earlier on this topic: Are Businesses in My Hometown Mobile Ready?