The Most Significant Reason Business Plans Fail

The failure rate in bringing business plans to fruition is very high. Many observers, including me, have found a number of common failure modes. First among all are the shortcomings in the planning and execution processes themselves. The failure to actually put the plan into action

A good planning process engages all of the significant stakeholders in the creation of the plan. This practice is productive because 90% or more of the facts required to create the plan are sitting in the room when all of the stakeholders are there. Creating the plan through a team effort leverages this knowledge, provides opportunities for problems and opportunities to surface and be resolved, and the resulting plan is inherently owned by everyone because they were present and involved in its creation.

A good planning process insists on ruthlessly testing every assumption. It is a common practice to conduct sessions with no holds bared brainstorming and critiques. This is most essential when planning for a transformation strategy for a mature business. Business leaders find it extremely difficult to prune away the past even when it has no future. Past successes seductively appear to forecast future success.

By far the most significant cause of failure for business plans is the inability of the management to translate the plan effectively into day to day work. Most business plans fall far short of the detailed work required to decompose strategies into tactics. No where do the list of tasks, properly sequenced, appear with clear delineation of responsibility, authority, deliverables, budgets and resources and deadlines. And, finally, there is no clear communications and feedback plan so that those in frontline positions know what to do, why, when, and what are the expected results.

More about why business plans fail over the next four postings

Peter Drucker’s Little Red Book for the General Manager

Peter Drucker's The Effective ExecutivePeter Drucker’s The Effective Executive was first published in 1967 and has been in print ever since. I first read it during the 1980s. When I began to coach general managers and owners of small businesses I re-read it with a fresh perspective.

The Effective Executive continues to be a book that I return to for its little pearls of wisdom. Once you get over the now obscure examples from WWII and the 1950s and its dated language (e.g., the pronoun “she” never appears), it remains  a most useful and continuously provocative statement of the tasks of the general manager.

Here are a few quotes for illustration.

  • “In every area of effectiveness within an organization, one feeds the opportunities and starves the problems.”
  • “…the more an executive works at making strengths productive, the more he will become conscious of the need to concentrate human strengths available to him on major opportunities. This is the only way to get results.”
  • “No one has much difficulty getting rid of the total failures. They liquidate themselves. Yesterday’s successes, however, always linger on long beyond their productive life. Even more dangerous are the activities which should do well and which, for some reason or other, do not produce. These tend to become… “investments in managerial ego” and sacred.”
  • “Systematic sloughing off of the old is the one and only way to force the new.”
  • “…no decision has been made unless carrying it out in specific steps has become someone’s work assignment and responsibility. Until then, there are only good intentions.”
Find this little book (183 pages long), read it. You will be enriched.

Managers – Take Responsibility for Employees – Look in the Mirror

Whenever I hear a manager talk about personnel in a complaining tone that focuses on their lack of motivation, sloppiness, and all the other shortcomings that managers so frequently speak or or think about, I am reminded of a central fact about business. ((this actually applies to any organization where there is a hierarchy, non-profits, education, government, and more)) Continue reading

Leadership – “bringing people around softly” and speaking last

The other day I was talking with a business owner about her people management practices. In comparing some thoughts about how to effectively supervise people she noted that waving your finger and giving instructions was almost always a non-starter. She said that she thought that “people need to be brought around softly”. Continue reading

Proven Checklist for Business Success – How Do You Put Them Into Action?

I receive a regular email titled, “Management Intelligence…… from Edward de Bono and Robert Heller” ((http://www.thinkingmanagers.com/)) . Their most recent email was “Management Intelligence: A proven checklist for business success”. Here is the checklist they provided:

“DO YOU…

  1. IMPROVE basic, measured efficiencies continuously?
  2. THINK simply and directly about what you are doing and why?
  3. BEHAVE towards others as you wish them to behave towards you?
  4. EVALUATE each business and business opportunity with total, fact-based objectivity?
  5. CONCENTRATE on what you do well?
  6. ASK questions ceaselessly about performance, markets and objectives?
  7. MAKE MONEY- knowing that, if you don’t, you can’t make anything else?
  8. ECONOMISE always seeking Limo (Least Input for Most Output)?
  9. FLATTEN the organisation to spread authority and responsibility?
  10. ADMIT to your own failings and shortcomings and correct them?
  11. SHARE the benefits of success with all those who helped to achieve it?
  12. TIGHTEN up the organisation wherever and whenever you can because familiarity breeds slackness?
  13. ENABLE everybody to optimise their individual and group contribution?
  14. SERVE your customers with all their requirements to standards of perceived excellence in quality?
  15. TRANSFORM performance by innovating creatively in products and processes including the processes of management?

Again from this email concerning this list: “These questions penetrate to the heart of successful management. They have passed, and will pass, the test of time.

This list looks a lot like others I have seen, and certainly many entries would be on such a list that I might create. But, whenever I see lists like this, I say to myself, “Great, but how do I do this?” Lets just take number 15, for example,  “Transform performance by innovating….”. What business processes do I put in place that assure that these results are regularly and sustainably produced? Or, what approaches and tools do I deploy to achieve number 8, “Economize…” ? Again, are there tools and approaches available that assure the we meet number 13, “ENABLE everybody to optimize their individual and group contribution?” Continue reading

Podcast – Three Counter-Intuitive Steps to Becoming a More Effective Manager

Be a More Effective Manager – stop answering those questions, seize your time, and it’s your fault

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