Content Marketing – examples of how and why from NYTimes1 min read

Christmas morning and the New York Times has an article about small business adopting content marketing. 

Retailers Try Offering Expertise Online Along With Products

(http://www.nytimes.com/chrome/#/Saved//www.nytimes.com/2014/12/25/business/smallbusiness/retailers-try-offering-expertise-online-along-with-products.html)