The adoption of smartphones by your customers and prospects is not to be ignored. A recent New York Times article points out that in the US age group below 44 years old 43% are now smartphone users. Other research shows that for an increasing portion of the population the main device for accessing the Web is a smartphone.
Whether you are simply maintaining your website as a flag on the Web or have much more extensive functionalities, a website that responds to mobile devices is critical to your success. If your company’s website is not readily accessible and easily read on a smartphone you are fast coming to have no presence on the Web.