Don’t Bad Mouth The Competition

The other day I met a business person and was chatting about the marketplace for his business – plumbing actually – and found myself listening to a small scale tirade attacking several of his competitors for what he felt to be “sleazy, slipshod practices”. This incident brought me back to thoughts about what I think is a proven business maxim, “Don’t Bad Mouth The Competition”.

The most obvious reason not to denigrate competitors is that it always distracts your potential customer or, worse, a current customer, from thinking about you and your products and services. If your customer brings up a competitor, this is an opportunity to learn more about what the customer wants and needs. Ask questions about what the customer is requesting. Are there service or product gaps between you and the competitor? If the customer mentions a competitor price, do not respond until you have explored in detail what the customer’s requirements are. Apples and oranges do not sell for the same price, and, you do not want the conversation to rush to price before you have a chance to explore the whole value of a possible piece of business with this customer.

Loss of trust is also frequently a consequence of bad mouthing competitors. After all, don’t we all think when we hear a person trashing someone, “I wonder what this guy says about me when I am not around.” This loss of trust can be permanent. There are many people who will simply stop doing business with a company represented by people who speak badly of others. In almost any event, you will be introducing doubt at a personal and business level into the equation.

There are further reasons to eliminate trash-mouthing  from your business behavior. This behavior distracts you from confronting why the competitor has customers at all. They must be doing something right. What are they doing? Maybe you should be learning from them? Further this behavior distracts you from understanding and clearly demonstrating your value to your potential customers and more important reinforcing these values.

If you encourage or allow your employees to engage in bad mouthing, you are also providing them with a psychological crutch to explain why they are not performing well. This same psychology allows them to run the silent movie in their heads of the villainous competitors who are nefariously taking business away from them. They need to spend that time and energy thinking about how they can add value to customers where the only sales and profits come from.

Now we should be clear, and this is not squirming out of the message here, the maxim to avoid bad mouthing does not mean that you should not point out in a very factual manner where the differences are between you and your competitor. There are many situations where a customer will be thankful that you have presented a clear analysis of the trade-offs among a number of companies’ offerings. Be vigorous, fair, and factual. You will win points for this.

So, the next time you feel the urge, or you hear one of your own company’s personnel winding up for a session of trash mouth, stop and think it through.

Podcast: Managing for Weakness – a mis-management myth

Shifting your focus from weaknesses to strengths is a powerful step towards being personally more effective and building a more effective organization.

[display_podcast]

This podcast is based on an earlier blog posting: “Managing for Weakness – a mis-management myth”.

This podcast is 7 minutes 21 seconds long.

You can download a PDF file with the transcript of this podcast

Managing for Weakness – a mis-management myth

The Myth

Managers spend a lot of time worrying about the weaknesses of their employees. “If only I could get her to perform better we would have a really great team.” And countless more along that line. Companies have performance evaluation systems that focus attention on how employees should overcome their weaknesses by additional training, supervision and mentoring, and, above all, more work on self-improvement by the employee. Perhaps this focus on weakness flows from an educational system that has always been more attuned to the “Cs” and “Ds” and what must be done to raise those scores, rather than building on the strengths. Our focus on overcoming weakness is reflected in a saying like, “You can become anything you want to be, if you just try hard enough.”

Debunked

In the management world, Peter Drucker, the great god-father of modern management, spoke clearly about this matter way back in 1966 in his still prescient and useful little book, The Effective Executive (still in print). He wrote, “The effective executive fills positions and promotes on the basis of what a man can do. He does not make staffing decisions to minimize weaknesses but to maximize strength…. Performance can only be built on strengths. What matters most is the ability to do the assignment.”

More recently, others have also come to see that when it comes to both people and organizations the only way to build for results is to build on strengths. One example of this is the work of the Gallup Organization and Marcus Buckingham and Donald D. Clifton in Now, Discover Your Strengths ( (Free Press, New York 2001) and Tom Rath, Strengths Finder 2.0 (Gallup Press, New York 2007). Go to the website (https://www.strengthsfinder.com/) and check this out.

A Better Approach – Build on Strength

Focusing on strengths engages peoples’ best attributes, skills, and experiences. Focusing on strengths engages people where they have the most passion, energy and success. Focusing on strengths focuses on the activities where people have already demonstrated results. Focusing on strengths creates a positive relationship because you a talking about activities that the employee is good at and has the best chance of producing good results.

Managers should focus their attention on how to be sure that every person is working on their strengths as much as possible.

There is another reason for this focus on strengths, it removes a crutch that managers use to avoid taking complete responsibility for their performance and the performance of the organization – the myth of lousy personnel – “If I only had better people, I could get my organization to really perform.” I wrote about this recently in another posting, It’s Always Your Fault – taking responsibility for your personnel”.

Start With Your Strengths

To move us beyond this discussion, ask yourself:

“What are my strengths?”

The simplest way to answer this question is to look at the activities where you have had the most and best results. These are your strengths. You might enrich this line of thinking by asking which activities make you happy, put you into a state of flow where you really concentrate and loose track of time? An external, third party assessment can be helpful. I have used StrengthsFinder 2.0. It is good, adequate detail without overreaching. There are others.

Then ask this question:

“Am I spending most of my time working on my areas of strength?”

Make a list of your activities over the last two weeks. Do a large number of your strengths play a significant role in many of your day-to-day activities? If there are, great!! If not, you need to take action.

The most important step is to move your work day towards your strengths. Start by asking yourself how you can make changes. Many times my clients find that they are doing tasks out of their strength zones simply because they always have. Habits are made to be changed. Look around the organization to find someone whose strengths include these tasks. Off load them. Keep your eye on the results required, but, off load. Other clients have realized that they need a new employee or business partner to take on the tasks that are in their weak zones.

One of the great side effects of moving to your strengths is that the tasks you shed will be performed better, in a more productive fashion, by somebody who feels good about exercising their strengths in carrying them out.

Look for Strengths in Others

Once you have identified your own strengths and acted to move towards them, you can turn to asking others in your organization, “What are your strengths?”. It is important that you empower them to answer the question for themselves. Then, together, you can act to move them towards their strengths. This is a task requiring more space and time than possible here. A hint is that you will need to build a matrix that displays all of the organization’s primary activities’ strengths requirements on one axis and the strengths of all personnel on the other.

What About The Weaknesses?

OK, so it is true. Everyone has weaknesses. It is true that inevitably these weaknesses show up in the results. The only useful answer to this quandary is the old saying, “Just take your lumps.” Whenever you find a bad result due to someone working in a weakness zone, ask yourself, as the general manager, “Could I have assigned someone else to do that job and have it in their strength zone?”

If you work seriously for yourself and those in your organization to focus on strengths, you will find that the results overall are much better and you and everyone else feels better because they are working in the strength zone.

Managers – Don’t Answer That Question!

The miraculous practice of not answering subordinates’ questions. A counter-intuitive strategy for high performance, yours and theirs.

[display_podcast]

The podcast is 6 minutes 34 seconds long.