April 21, 2015 – New Search Ranking Rules Favor Mobile Responsive Sites
Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices.
Read the whole Google announcement.
You can test your site(s) on a Google test page : Mobile-Friendly Test
BTW – I’ve written earlier on this topic: Are Businesses in My Hometown Mobile Ready?
The adoption of smartphones by your customers and prospects is not to be ignored. A recent New York Times article points out that in the US age group below 44 years old 43% are now smartphone users. Other research shows that for an increasing portion of the population the main device for accessing the Web is a smartphone.
Whether you are simply maintaining your website as a flag on the Web or have much more extensive functionalities, a website that responds to mobile devices is critical to your success. If your company’s website is not readily accessible and easily read on a smartphone you are fast coming to have no presence on the Web.