The adoption of smartphones by your customers and prospects is not to be ignored. A recent New York Times article points out that in the US age group below 44 years old 43% are now smartphone users. Other research shows that for an increasing portion of the population the main device for accessing the Web is a smartphone.

Whether you are simply maintaining your website as a flag on the Web or have much more extensive functionalities,  a website that responds to mobile devices is critical to your success. If your company’s website is not readily accessible and easily read on a smartphone you are fast coming to have no presence on the Web.

Far too many websites look like the iPhone screen grab below. The navigation menu below the banner logo is practically invisible. Most of the text is unreadable without zooming. Then, examine the same website formatted for the smartphone  ( this works on Android and Blackberry devices, too):

Or, consider the RiversideBusinessCoach.com website:

 Here is the first blog posting from this site to illustrate how legible it is reformatted properly:

If your website is unresponsive to mobile devices, you need to address this problem. I have shown one solution here in the WordPress environment using the WP Touch Pro plugin. There are many others.  Ask your Web developer to address this problem. Whether you are simply maintaining your website as a flag on the Web or have much more extensive functionalities,  a website that responds to mobile devices is critical to your success.