Mastodons and Customer Relationship Management

What might mastodons have to do with Customer Relationship Management?

In a recent discussion with the leadership team of a small engineering firm I listened as they reported on their progress working with a medium size firm on the second project they had worked on with a third coming down the tube. It struck me that they had progressed to a new phase in their marketing and sales work. They had finally reached the point where they are experiencing repeat business from larger firms. They occupy a fairly narrow niche in the engineering world, but they had found several customers for whom their services are now being called on with regularity.

mastodon and neolithic hunters borrowed from asked more questions about how they were thinking about these customers. Continue reading